Growth
Rio Grande against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rio Grande's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 63 | Rio Grande | - |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Rio Grande locations across 16 US states. Colorado, North Carolina, and West Virginia hold 37% of them.
Tracked stores by state
- Colorado 5
- North Carolina 5
- West Virginia 5
- Mississippi 4
- Kentucky 3
- Virginia 3
- Alabama 2
- Georgia 2
- Missouri 2
- New Mexico 2
- New York 2
- Texas 2
- California 1
- Illinois 1
- Maryland 1
- Washington 1
Customer overlap
Who shops at Rio Grande
Tracked chains Rio Grande customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Petro 158
100
Cavalier Xpress Market
96
Rody's Tavern
90
Pearl River Valley Electric
76
Tire Max Total Car Care
71
Nester's Store & Garage
69
Claiborne Hill
67
Gastown
67
M&M Tire and Auto
61
Uptown Charlie's
61
More trends