Growth
Thorntons against its category
The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thorntons's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
231 tracked Thorntons locations across 7 US states. Illinois, Kentucky, and Indiana hold 77% of them.
Customer overlap
Who shops at Thorntons
Tracked chains Thorntons customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jewel-Osco
100
Kroger
76
Gas N Wash
49
El Nopal
46
Cox's Smokers Outlet
40
Hucks
38
Paul's Fruit Market
36
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