Trends · data through September 2026

Retail trends in Decatur, IL

Iceflower tracks 109 stores from 84 retail chains in Decatur, IL. Dollar General grew fastest over the last year, ahead of Discount Tobacco and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
84
Tracked stores
109
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Discount Tobacco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +6.5%
2 Discount Tobacco - +2.3%
3 Dollar Tree - +0.6%
  • Discount Store
  • Vape & Tobacco Shops
  • Thrift Stores
  • Antique Shop
  • Flower Shop
  • Pet Store
  • Hardware Store
  • Other categories

Store footprint

Store map

109 tracked store locations in Decatur, IL, colored by category. The top 5 chains by store count run 29 of the 109 stores (27%); 78 of the 84 tracked chains have a single store here. 28% of the tracked retail stores here are discount stores, against 13% across Illinois.

  • Discount Store (30)
  • Vape & Tobacco Shops (10)
  • Thrift Stores (8)
  • Antique Shop (5)
  • Flower Shop (4)
  • Pet Store (4)
  • Hardware Store (3)
  • Other categories

Top tracked chains by store count

More trends

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