Trends · data through September 2026

Food & Drink trends in Decatur, IL

Iceflower tracks 207 stores from 163 food & drink chains in Decatur, IL. Dairy Queen grew fastest over the last year, ahead of McDonald's and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
163
Tracked stores
207
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dairy Queen - +3.3%
2 McDonald's - +2.3%
3 Starbucks ▲2 +2.1%
4 Krekels Custard ▲1 -0.3%
5 Steak 'n Shake - -2.2%
6 Arby's ▼1 -6.5%
7 Subway - -8.7%
8 Jimmy John's - -11.7%
9 Domino's Pizza ▼2 -11.7%
  • Casual Dining
  • Sandwich & Sub Shops
  • Burger Chains
  • Bars, Pubs & Breweries
  • Mexican Restaurants & Taquerias
  • Pizza Chains
  • Other restaurants
  • Other categories

Store footprint

Store map

207 tracked store locations in Decatur, IL, colored by category. The top 5 chains by store count run 30 of the 207 stores (14%); 144 of the 163 tracked chains have a single store here. 6% of the tracked food & drink stores here are pizza chains, against 3% across Illinois.

  • Casual Dining (30)
  • Sandwich & Sub Shops (22)
  • Burger Chains (19)
  • Bars, Pubs & Breweries (16)
  • Mexican Restaurants & Taquerias (14)
  • Pizza Chains (13)
  • Other restaurants (13)
  • Other categories

Top tracked chains by store count

More trends

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