Growth
Exotic Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Exotic Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
Star Nails
|
-1.5% |
| 7 |
A
Anthony Vince' Nail Spa
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Exotic Nails locations across 20 US states.
Tracked stores by state
- Florida 6
- California 3
- Massachusetts 3
- New Jersey 3
- Indiana 2
- Louisiana 2
- Mississippi 2
- Ohio 2
- South Carolina 2
- West Virginia 2
- Colorado 1
- Georgia 1
- Idaho 1
- Maryland 1
- Michigan 1
- Minnesota 1
- New York 1
- Tennessee 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Exotic Nails
Tracked chains Exotic Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bridgeport
100
F
Five Points Liquor & Wine
86
T
Tokyo Teriyaki Chicken
79
C
Cinemark Meadowbrook Mall
75
O
Oliverio's Ristorante
69
C
Cali's Beauty Supply
66
E
EXOTIC ISLAND SMOKE SHOP
59
M
Mia Margherita Coal Fired Pizzeria
58
E
Elyria Liquor & Beverage
54
D
Dave's Famous T&L Hotdogs
46
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