Growth
Lion's Den against its category
The biggest tracked US sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lion's Den's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Adam & Eve Stores | +0.4% |
| 2 | Lion's Den | +4.1% |
| 3 | Cirilla's | +13.0% |
| 4 | Fascinations | +8.9% |
| 5 | Castle Megastore | +15.7% |
| 6 | Adam & Eve | +10.3% |
| 7 | Lover's Lane | +0.4% |
| 8 | Romantic Kingdom | +13.9% |
| 9 | Priscilla McCall's | -10.0% |
| 10 | Cindie's | -4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked Lion's Den locations across 20 US states. Ohio, Indiana, and Michigan hold 43% of them.
Tracked stores by state
- Ohio 13
- Indiana 4
- Michigan 4
- Missouri 3
- Pennsylvania 3
- West Virginia 3
- Florida 2
- Georgia 2
- Illinois 2
- South Carolina 2
- Wisconsin 2
- Arkansas 1
- Iowa 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Minnesota 1
- North Carolina 1
- Nevada 1
- Tennessee 1
Customer overlap
Who shops at Lion's Den
Tracked chains Lion's Den customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Diplo-Mart
100
Doggie's Pub
59
McLanahan's Downtown Market
57
Champs Downtown
39
Cafe 210 West
31
Penn State Housing & Food Services
29
South Central Power Co
29
PS Food Mart
26
Briar Patch
24
Kelly Express Mart
21
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