Growth
Lion's Den against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lion's Den's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 99 | L Lion's Den | -16.8% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Lion's Den locations across 15 US states.
Tracked stores by state
- Ohio 12
- Michigan 4
- Indiana 3
- Pennsylvania 3
- Missouri 2
- South Carolina 2
- West Virginia 2
- Florida 1
- Georgia 1
- Illinois 1
- Kansas 1
- Kentucky 1
- North Carolina 1
- Nevada 1
- Tennessee 1
Customer overlap
Who shops at Lion's Den
Tracked chains Lion's Den customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Diplo-Mart
100
M
McLanahan's Downtown Market
57
McLanahan's Downtown Market
57
D
Doggie's Pub
54
Doggie's Pub
54
C
Champs Downtown
40
C
Cafe Wow
30
P
Penn State Housing & Food Services
27
Penn State Housing & Food Services
27
F
Ft Leonard Wood Equal Opportunity Office
19
T
The Family Clothesline
18
More trends