Growth
Serenity Nails against its category
The biggest tracked US nail salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Serenity Nails's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-8.3% |
| 2 |
A
Anthony Vince' Nail Spa
|
-9.4% |
| 3 |
S
Star Nails
|
+3.8% |
| 4 | P Pro Nails | -11.2% |
| 5 | V VIP Nails | -2.5% |
| 6 | H Happy Nails | -5.5% |
| 7 | L Lovely Nails | -9.4% |
| 8 | A Ambiance Nail Spa | -7.6% |
| 9 | L Luxury Nails | -5.6% |
| 10 | L Luxury Nails & Spa | +2.1% |
| 40 | S Serenity Nails | -6.0% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Serenity Nails locations across 12 US states.
Tracked stores by state
- Virginia 5
- Maryland 3
- Tennessee 3
- Georgia 2
- Florida 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
- Oklahoma 1
- South Carolina 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at Serenity Nails
Tracked chains Serenity Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
4
44 Wine and Spirits
100
N
Nail Theory Studio
91
T
The Car Wash Company
90
C
Critter Connection
82
D
Don Valerio's Mexican Restaurant
74
B
Bobby's Place
67
M
Mt Washington
63
C
Cut Rate Liquors
56
M
Mt. Washington Apartments
52
G
Gallant Fox Brewing Company
40
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