Growth
Serenity Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Serenity Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
| 48 | Serenity Nails | -12.9% |
Share of tracked category spend, indexed
Store footprint
Store map
55 tracked Serenity Nails locations across 21 US states. Texas, Florida, and Virginia hold 36% of them.
Tracked stores by state
- Texas 9
- Florida 6
- Virginia 5
- California 4
- Maryland 4
- Mississippi 3
- North Carolina 3
- Oklahoma 3
- Tennessee 3
- Georgia 2
- Nevada 2
- West Virginia 2
- Arizona 1
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Minnesota 1
- New Jersey 1
- Oregon 1
- Rhode Island 1
- South Carolina 1
Customer overlap
Who shops at Serenity Nails
Tracked chains Serenity Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
44 Wine and Spirits
100
Nail Theory Studio
91
Critter Connection
86
Shore Tire & Auto
85
The Car Wash Company
79
Mt Washington
69
Bobby's Place
68
Don Valerio's Mexican Restaurant
66
Bi Ba's Italian Eatery
64
Cut Rate Liquors
58
More trends