Trends · data through September 2026

Retail & consumer trends in Waco, TX

Iceflower tracks 2,009 stores from 1,524 retail and consumer chains in Waco, TX. Chevron grew fastest over the last year, ahead of Dairy Queen and Shell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,524
Tracked stores
2,009
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chevron and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Chevron ▲2 +18.5%
2 Dairy Queen ▲1 +13.1%
3 Shell ▲4 +13.0%
4 Exxon ▲2 +12.0%
5 Shipley Do-Nuts - +8.0%
6 Brookshire Brothers ▲2 +7.1%
7 Murphy USA - +6.0%
8 WhiteWater Express Car Wash ▲3 +3.7%
9 O'Reilly Auto Parts ▼1 +3.6%
10 Chick-fil-A - +2.8%
11 H-E-B Car Wash ▼1 +1.6%
12 Ace Hardware ▲1 +1.5%
13 CVS Pharmacy ▲1 +0.5%
14 Dollar Tree ▲1 +0.4%
15 Walgreens - -0.5%

Store footprint

Store map

2,009 tracked store locations in Waco, TX, colored by category group. The top 5 chains by store count run 117 of the 2,009 stores (6%); 1,388 of the 1,524 tracked chains have a single store here. 14% of the tracked stores here are in health & beauty, against 17% across Texas.

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