Trends · data through August 2026

Retail & consumer trends in Waco, TX

Iceflower tracks 886 stores from 568 retail and consumer chains in Waco, TX. Dairy Queen grew fastest over the last year, ahead of Chick-fil-A and Domino's Pizza.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
568
Tracked stores
886
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and Chick-fil-A sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen ▲5 +16.3%
2 C Chick-fil-A logo Chick-fil-A - +16.1%
3 D Domino's Pizza logo Domino's Pizza ▲3 +14.7%
4 F Family Dollar logo Family Dollar ▲2 +11.6%
5 T Taco Bell logo Taco Bell ▲2 +11.0%
6 D Dollar General logo Dollar General - +10.8%
7 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲1 +8.2%
8 7 7-Eleven logo 7-Eleven ▲3 +7.6%
9 A AutoZone logo AutoZone - +6.7%
10 C Chevron logo Chevron - +6.0%
11 D Dutch Bros Coffee logo Dutch Bros Coffee - +5.3%
12 B Bush's Chicken logo Bush's Chicken ▲1 +4.0%
13 P Pizza Hut logo Pizza Hut ▲2 +3.9%
14 H HEB ATM logo HEB ATM - +3.1%
15 G Great Clips logo Great Clips - +2.5%

Store footprint

Store map

886 tracked store locations in Waco, TX, colored by category group.

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