Trends · data through September 2026

Grocery & Convenience trends in Waco, TX

Iceflower tracks 122 stores from 109 grocery & convenience chains in Waco, TX. Spec's Wines, Spirits & Finer Foods grew fastest over the last year, ahead of H-E-B and Brookshire Brothers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
109
Tracked stores
122
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Spec's Wines, Spirits & Finer Foods and H-E-B sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Spec's Wines, Spirits & Finer Foods - +9.3%
2 H-E-B - +8.2%
3 Brookshire Brothers - -7.7%

Store footprint

Store map

122 tracked store locations in Waco, TX, colored by category. The top 5 chains by store count run 17 of the 122 stores (14%); 103 of the 109 tracked chains have a single store here.

  • Corner Stores & Bodegas (30)
  • Liquor Store (30)
  • Supermarkets (18)
  • Other grocery stores (17)
  • Butcher Shop (6)
  • Food & Beverage Store (5)
  • Upscale & Natural Grocers (4)
  • Other categories

Top tracked chains by store count

  • 1 Brookshire Brothers 7
  • 2 H-E-B 3
  • 3 Spec's Wines, Spirits & Finer Foods 3
  • 4 Brookshire's 2
  • 5 Twin Liquors 2
  • 6 IGA 2
  • 7 Highlander Spirits 1
  • 8 Elm Mott Grocery 1
  • 9 Lewis's Liquor 1
  • 10 Clifton Food Mart 1
  • 11 Riverbend Wine and Spirits 1
  • 12 Daddy's Quick Mart 1
  • 13 Water Tree 1
  • 14 Pb Food Mart 1
  • 15 Papa Joe's 1
  • 16 Wine Shoppe 1
  • 17 Crawford General Store 1
  • 18 Texas Cheese House 1
  • 19 Israel's Stop and Go 1
  • 20 Quick N 1
  • 21 Lampman Food Store 1
  • 22 Farrell Ranch 1
  • 23 Mr K's Quick Stop 4 1
  • 24 RZS Food Mart 1
  • 25 Brazos Valley Cheese 1
  • 26 18th Street Liquor Store 1
  • 27 Golinda Country Store 1
  • 28 City Food Mart 1
  • 29 Off the Cob Popcorn 1
  • 30 Niemeier Feed & Grain 1
  • 31 Mill-King Market & Creamery 1
  • 32 Liquor City 1
  • 33 Jubilee Food Market 1
  • 34 Fat Boy Grocery And Grill 1
  • 35 Riverbend Liquor & Wine 1
  • 36 Adam's Drive Inn 1
  • 37 World Hunger Relief Institute 1
  • 38 Torres Meat House 1
  • 39 Kai Organic Tea 1
  • 40 Pina's Country Store and Cafe 1
  • 41 Homestead Gristmill 1
  • 42 Sams Grocery 1
  • 43 My Stop 1
  • 44 Blue Jug Waco 1
  • 45 New Dallas Food Mart 1
  • 46 EZ Mar 3 1
  • 47 The Nutrition Spot 1
  • 48 Heritage Garden Farm 1
  • 49 Las Carnitas de WacoTx 1
  • 50 Stop & Start Travel Center #9 1

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