Growth
Primark against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primark's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H&M | +4.9% |
| 2 | Zara | +17.5% |
| 3 | Windsor Fashions | +19.0% |
| 4 | Primark | +12.8% |
| 5 | Charlotte Russe | - |
| 6 | Discovery Clothing Company | - |
| 7 | MadRag | +17.5% |
| 8 | Q | - |
| 9 | Mango | +17.5% |
| 10 | Fashion Nova | - |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Primark locations across 13 US states. New York, New Jersey, and Massachusetts hold 52% of them.
Tracked stores by state
- New York 10
- New Jersey 4
- Massachusetts 3
- Pennsylvania 3
- Florida 2
- Illinois 2
- Texas 2
- Virginia 2
- Connecticut 1
- Maryland 1
- Michigan 1
- North Carolina 1
- Tennessee 1
Customer overlap
Who shops at Primark
Tracked chains Primark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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