Trends · data through September 2026

Fast Fashion in Maryland

Iceflower tracks 32 stores from 9 fast fashion chains in Maryland. Zara grew fastest over the last year, ahead of H&M and Forever 21.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
32
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Zara and H&M sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Z Zara logo Zara - +15.3%
2 H H&M logo H&M ▲1 +9.4%
3 F Forever 21 logo Forever 21 ▼1 -97.2%
  • Zara
  • Primark
  • H&M
  • Windsor Fashions
  • Charlotte Russe
  • MadRag
  • Q
  • Other tracked chains

Store footprint

Store map

32 tracked store locations in Maryland. The 7 largest tracked chains are highlighted.

  • Zara (3)
  • Primark (1)
  • H&M (3)
  • Windsor Fashions (7)
  • Charlotte Russe (5)
  • MadRag (4)
  • Q (1)
  • Other tracked chains

Top tracked chains by store count

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