Growth
Steps New York against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Steps New York's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&M
|
+5.1% |
| 2 |
Z
Zara
|
+17.7% |
| 3 |
W
Windsor Fashions
|
+18.9% |
| 4 |
P
Primark
|
+11.8% |
| 5 |
C
Charlotte Russe
|
- |
| 6 | D Discovery Clothing Company | - |
| 7 |
M
MadRag
|
+17.7% |
| 8 | Q Q | - |
| 9 |
M
Mango
|
+18.7% |
| 10 |
F
Forever 21
|
-97.3% |
| 15 | S Steps New York | -0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Steps New York locations across 3 US states.
Tracked stores by state
- Florida 9
- New Jersey 2
- Texas 1
Customer overlap
Who shops at Steps New York
Tracked chains Steps New York customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Subi Trading Inc
100
B
Brimstone Woodfire Grill
78
B
Broward Meat & Fish
69
D
Diamond Girl Beauty Supply
68
R
Reahana Beauty Supply
60
D
Dolphin Mall
52
V
Vera's King O Meats
52
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