Growth
MadRag against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MadRag's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H&M | +4.9% |
| 2 | Zara | +17.5% |
| 3 | Windsor Fashions | +19.0% |
| 4 | Primark | +12.8% |
| 5 | Charlotte Russe | - |
| 6 | Discovery Clothing Company | - |
| 7 | MadRag | +17.5% |
| 8 | Q | - |
| 9 | Mango | +17.5% |
| 10 | Fashion Nova | - |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked MadRag locations across 14 US states. Florida, Massachusetts, and Tennessee hold 45% of them.
Tracked stores by state
- Florida 13
- Massachusetts 10
- Tennessee 8
- New York 6
- Georgia 5
- Pennsylvania 5
- Connecticut 4
- Maryland 4
- New Jersey 4
- Texas 4
- Michigan 2
- Rhode Island 2
- Arkansas 1
- Mississippi 1
Customer overlap
Who shops at MadRag
Tracked chains MadRag customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Superlo Foods
100
Beauty and Company
97
Memphis Light Gas & Water
62
Hair Town
61
Memphis Cash Saver
61
Olive Ole
53
Hair Global Augusta
47
More trends