Growth
Kong Dog against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kong Dog's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&M
|
+5.1% |
| 2 |
Z
Zara
|
+17.7% |
| 3 |
W
Windsor Fashions
|
+18.9% |
| 4 |
P
Primark
|
+11.8% |
| 5 |
C
Charlotte Russe
|
- |
| 6 | D Discovery Clothing Company | - |
| 7 |
M
MadRag
|
+17.7% |
| 8 | Q Q | - |
| 9 |
M
Mango
|
+18.7% |
| 10 |
F
Forever 21
|
-97.3% |
| 13 |
K
Kong Dog
|
-10.1% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Kong Dog locations across 4 US states.
Tracked stores by state
- Illinois 6
- New Jersey 2
- New York 2
- Massachusetts 1
Customer overlap
Who shops at Kong Dog
Tracked chains Kong Dog customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Capital OTB
35
Capital OTB
35
F
Flipside Gaming
32
U
Umi Hotpot Sushi & Seafood Buffet
32
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