Trends · data through September 2026

Fast Fashion in Illinois

Iceflower tracks 89 stores from 10 fast fashion chains in Illinois. Zara grew fastest over the last year, ahead of H&M and Windsor Fashions.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
89
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Zara and H&M sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Z Zara logo Zara - +14.2%
2 H H&M logo H&M ▲1 +12.8%
3 W Windsor Fashions logo Windsor Fashions - +7.8%
4 K Kong Dog logo Kong Dog ▲1 -27.6%
5 F Forever 21 logo Forever 21 ▼2 -99.1%
  • Zara
  • Primark
  • Discovery Clothing Company
  • Windsor Fashions
  • H&M
  • Charlotte Russe
  • Kong Dog
  • Other tracked chains

Store footprint

Store map

89 tracked store locations in Illinois. The 7 largest tracked chains are highlighted.

  • Zara (4)
  • Primark (2)
  • Discovery Clothing Company (19)
  • Windsor Fashions (13)
  • H&M (6)
  • Charlotte Russe (11)
  • Kong Dog (6)
  • Other tracked chains

Top tracked chains by store count

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