Trends · data through September 2026

Fast Fashion in Chicago-Naperville-Elgin, IL-IN

Iceflower tracks 96 stores from 10 fast fashion chains in Chicago-Naperville-Elgin, IL-IN. Discovery Clothing Company grew fastest over the last year, ahead of Zara and H&M.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
96
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Discovery Clothing Company and Zara sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Discovery Clothing Company - +18.8%
2 Z Zara logo Zara - +13.0%
3 H H&M logo H&M - +6.6%
4 W Windsor Fashions logo Windsor Fashions ▲1 +6.4%
5 K Kong Dog logo Kong Dog ▲1 -28.3%
6 F Forever 21 logo Forever 21 ▼2 -99.1%
  • Zara
  • H&M
  • Primark
  • Discovery Clothing Company
  • Windsor Fashions
  • Charlotte Russe
  • Kong Dog
  • Other tracked chains

Store footprint

Store map

96 tracked store locations in Chicago-Naperville-Elgin, IL-IN. The 7 largest tracked chains are highlighted.

  • Zara (4)
  • H&M (16)
  • Primark (2)
  • Discovery Clothing Company (20)
  • Windsor Fashions (11)
  • Charlotte Russe (9)
  • Kong Dog (6)
  • Other tracked chains

Top tracked chains by store count

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