Growth
Supplement Superstores against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Supplement Superstores's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-3.7% |
| 2 |
T
The Vitamin Shoppe
|
+4.0% |
| 3 | O One Stop Nutrition | +7.2% |
| 4 |
F
Fruitful Yield
|
+4.2% |
| 5 | N Nutrition World | +2.1% |
| 6 |
N
Nutrishop
|
+0.4% |
| 7 |
B
Bucked Up
|
-0.1% |
| 8 | S Supplement Superstores | -4.5% |
| 9 | K Killeen Nutritional Center | +18.7% |
| 10 | T The Herb Shop | +9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Supplement Superstores locations across 4 US states.
Customer overlap
Who shops at Supplement Superstores
Tracked chains Supplement Superstores customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Syberg's
25
Syberg's
25
W
Wildwood Pub and Grill
24
G
Golf Discount of St. Louis
24
S
Smokehouse Market
22
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