Trends · data through September 2026

Beauty Salons in St. Louis, MO-IL

Iceflower tracks 157 stores from 143 beauty salon chains in St. Louis, MO-IL. European Wax Center grew fastest over the last year, ahead of Hollywood Beauty STL and Paradise Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
143
Tracked stores
157
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty salon chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. European Wax Center and Hollywood Beauty STL sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E European Wax Center logo European Wax Center - +16.7%
2 H Hollywood Beauty STL - -2.6%
3 P Paradise Beauty - -27.9%
  • Hollywood Beauty STL
  • European Wax Center
  • Christina White Salon
  • ZAZA Nails & Spa
  • VONCII Nail Bar
  • Paradise Beauty
  • The Lash Lounge
  • Other tracked chains

Store footprint

Store map

157 tracked store locations in St. Louis, MO-IL. The 7 largest tracked chains are highlighted.

  • Hollywood Beauty STL (3)
  • European Wax Center (7)
  • Christina White Salon (2)
  • ZAZA Nails & Spa (1)
  • VONCII Nail Bar (1)
  • Paradise Beauty (3)
  • The Lash Lounge (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 E European Wax Center logo European Wax Center 7
  • 2 H Hollywood Beauty STL 3
  • 3 P Paradise Beauty 3
  • 4 C Christina White Salon 2
  • 5 A Amazing Lash Studio logo Amazing Lash Studio 2
  • 6 T The Lash Lounge logo The Lash Lounge 2
  • 7 E Eyebrow Threading 2
  • 8 C Celeste Beauty Bar 1
  • 9 H Hair Designs by Stacey 1
  • 10 W Water Sweets Soap Company 1
  • 11 E EM Skin Studio 1
  • 12 J Juliet's Salon & Tanning 1
  • 13 B Blu A Color Salon 1
  • 14 2 230 Barber Salon 1
  • 15 B Beauty Brow 1
  • 16 T Trashy Roots Salon 1
  • 17 S Secret Stylez 1
  • 18 C Cut IT Up Hair Salon 1
  • 19 A Amanda at Be Salon 1
  • 20 I Image Nails And Spa 1
  • 21 P Posh Extensions 1
  • 22 H House Of Nour 1
  • 23 K Krush Beauty Studio LLC 1
  • 24 J J West Salon and Spa 1
  • 25 H Hair By Kaelyn 1
  • 26 S Salon 210 1
  • 27 N Natural Browz 1
  • 28 S Salon Lofts logo Salon Lofts 1
  • 29 B Benefit Brow Bar 1
  • 30 G Glam Smiles 1
  • 31 B Before and After Salon and Spa 1
  • 32 E Elite Hair Gallery 1
  • 33 S Skinspa Facial Bar 1
  • 34 G Glo Hair & Tan 1
  • 35 B Bliss Day Spa and Salon 1
  • 36 S Shi Salon 1
  • 37 S Salon Meraki 1
  • 38 H HomeTown Salon and Barber 1
  • 39 T Top of the Line Hair Design 1
  • 40 D Dimensions Salon 1
  • 41 C Ciao Bella Salon 1
  • 42 E Essence of Beauty 1
  • 43 S Salon L 1
  • 44 C Clippety-doo Dah 1
  • 45 U Unwind Salon Spa Lounge 1
  • 46 H House of Cuts 1
  • 47 R Reflections 1
  • 48 S STL Hair 1
  • 49 A Abbey Eyebrow & Facial Threading 1
  • 50 D Dark Room Beauty 1

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