Trends · data through September 2026

Beauty Stores in St. Louis, MO-IL

Iceflower tracks 100 stores from 48 beauty store chains in St. Louis, MO-IL. State Beauty Supply grew fastest over the last year, ahead of Hollywood Beauty Supply and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
48
Tracked stores
100
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. State Beauty Supply and Hollywood Beauty Supply sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 State Beauty Supply - +12.1%
2 Hollywood Beauty Supply - +11.7%
3 Sally Beauty - +3.8%
4 Ulta Beauty - +1.5%
5 CosmoProf - -14.6%
  • Ulta Beauty
  • Sally Beauty
  • State Beauty Supply
  • Beauty Icon STL
  • Prince Beauty Supply
  • Maxi Beauty Supply
  • Hollywood Beauty Supply
  • Other tracked chains

Store footprint

Store map

100 tracked store locations in St. Louis, MO-IL. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 51 of the 100 stores (51%); 37 of the 48 tracked chains have a single store here. 4% of the tracked health & beauty stores here are beauty stores, the same share as across Missouri.

  • Ulta Beauty (12)
  • Sally Beauty (21)
  • State Beauty Supply (8)
  • Beauty Icon STL (1)
  • Prince Beauty Supply (1)
  • Maxi Beauty Supply (2)
  • Hollywood Beauty Supply (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 Sally Beauty 21
  • 2 Ulta Beauty 12
  • 3 State Beauty Supply 8
  • 4 CosmoProf 7
  • 5 Hollywood Beauty Supply 3
  • 6 Orange Beauty and More 2
  • 7 King's Beauty Supply 2
  • 8 A&A Beauty Supply 2
  • 9 Empire Beauty 2
  • 10 Maxi Beauty Supply 2
  • 11 Beauty World 2
  • 12 Magnolia Soap and Bath Co O'Fallon 1
  • 13 Exquisite Threading 1
  • 14 Beauty Plus 1
  • 15 Ri-Kyia's Beauty Supply 1
  • 16 Top Beauty Supply 1
  • 17 Kay Beauty Supply 1
  • 18 Fancy Beauty Supply 1
  • 19 Princess Beauty Supply & Fashion 1
  • 20 Lake St. Louis Beauty Supply 1
  • 21 Disount Queen Beauty Supply 1
  • 22 Hair City 1
  • 23 Beyond Beauty Supply 1
  • 24 Star Beauty Supply 1
  • 25 I & A Beauty 1
  • 26 Today's Beauty Supply 1
  • 27 Your Hair Supply Boutique 1
  • 28 A1 Beauty Supply 1
  • 29 Nail Crew 1
  • 30 Beauty Icon STL 1
  • 31 Prince Beauty Supply 1
  • 32 MIMI Beauty Supply 1
  • 33 Hair and Beauty 1
  • 34 Princess Beauty Supply 1
  • 35 SalonCentric 1
  • 36 Diva Beauty Supply 1
  • 37 Parker Beauty 1
  • 38 Paradise Beauty Supply 1
  • 39 Beauty Supply Refresh 1
  • 40 Dream Beauty Supply 1
  • 41 Forever Young Beauty Supply 1
  • 42 Beauty Expo 1
  • 43 Affton Nail Supply 1
  • 44 Pink Beauty Supply 1
  • 45 Max Beauty Source 1
  • 46 Oprah beauty 1
  • 47 KC Beauty Supply 1
  • 48 KIND Soap Company 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.