Growth
MassageLuXe against its category
The biggest tracked US spa chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MassageLuXe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hand & Stone Massage and Facial Spa | - |
| 2 | Cache Creek Spa | - |
| 3 | Woodhouse Spa | -3.5% |
| 4 | Bellagio | -27.2% |
| 5 | Hand and Stone Massage and Facial Spa | +7.5% |
| 6 | Prime IV Hydration & Wellness | - |
| 7 | SkinSpirit Skincare Clinic and Spa | -7.5% |
| 8 | Spa At Thunder Valley | -18.2% |
| 9 | The Woodhouse Day Spa | - |
| 10 | Escape Salon & Day Spa | -5.0% |
| 15 | MassageLuXe | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked MassageLuXe locations across 18 US states. Florida, Missouri, and Michigan hold 53% of them.
Tracked stores by state
- Florida 21
- Missouri 13
- Michigan 6
- Illinois 4
- Indiana 4
- Texas 4
- Virginia 4
- North Carolina 3
- Utah 3
- Delaware 2
- Pennsylvania 2
- South Carolina 2
- Tennessee 2
- Arizona 1
- Colorado 1
- Georgia 1
- Kansas 1
- New Jersey 1
Customer overlap
Who shops at MassageLuXe
Tracked chains MassageLuXe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends