Trends · data through September 2026

Retail trends in Reno, NV

Iceflower tracks 548 stores from 411 retail chains in Reno, NV. Dollar General grew fastest over the last year, ahead of Goodwill and Spirit Halloween.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
411
Tracked stores
548
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +12.2%
2 Goodwill ▲2 +11.6%
3 Spirit Halloween - +11.5%
4 Boot Barn - +6.3%
5 Walmart - +4.2%
6 Ross Dress for Less - +4.2%
7 Family Dollar ▲1 +4.0%
8 Old Navy - +3.8%
9 Harbor Freight Tools - +1.6%
10 Pet Station - +0.8%
11 Best Buy - +0.3%
12 PetSmart - +0.1%
13 Dollar Tree - -0.4%
14 Maurices ▼1 -2.3%
15 The Home Depot - -2.5%

Store footprint

Store map

548 tracked store locations in Reno, NV, colored by category. The top 5 chains by store count run 42 of the 548 stores (8%); 343 of the 411 tracked chains have a single store here. 6% of the tracked retail stores here are thrift stores, against 4% across Nevada.

Top tracked chains by store count

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