Growth
Tommy Hilfiger against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tommy Hilfiger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
145 tracked Tommy Hilfiger locations across 39 US states and 1 territory. California, Florida, and Texas hold 32% of them.
Tracked stores by state
- California 21
- Florida 15
- Texas 11
- New York 9
- Pennsylvania 9
- New Jersey 7
- Georgia 6
- Arizona 5
- North Carolina 5
- Michigan 4
- South Carolina 4
- Virginia 4
- Illinois 3
- Maryland 3
- Ohio 3
- Wisconsin 3
- Alabama 2
- Connecticut 2
- Indiana 2
- Louisiana 2
- Massachusetts 2
- Mississippi 2
- Nevada 2
- Tennessee 2
- Washington 2
- Arkansas 1
- Colorado 1
- Delaware 1
- Guam 1
- Hawaii 1
- Iowa 1
- Kansas 1
- Kentucky 1
- Maine 1
- Minnesota 1
- Missouri 1
- Nebraska 1
- New Hampshire 1
- Oklahoma 1
- Oregon 1
Customer overlap
Who shops at Tommy Hilfiger
Tracked chains Tommy Hilfiger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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