Trends · data through September 2026

Retail & consumer trends in Morristown, TN

Iceflower tracks 869 stores from 679 retail and consumer chains in Morristown, TN. BP grew fastest over the last year, ahead of Pal's Sudden Service and Domino's Pizza.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
679
Tracked stores
869
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. BP and Pal's Sudden Service sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 BP ▲4 +11.5%
2 Pal's Sudden Service - +5.6%
3 Domino's Pizza ▲2 +5.5%
4 Dunkin' ▲2 +3.6%
5 Dollar General - +2.9%
6 McDonald's - +2.7%
7 Weigel's - +2.0%
8 Zaxby's ▲2 +0.9%
9 AutoZone - +0.9%
10 Bojangles' ▲2 -0.8%
11 Valvoline Instant Oil Change ▲1 -0.9%
12 United States Postal Service ▲1 -2.2%
13 Sunoco ▲1 -3.2%
14 CVS Pharmacy ▲1 -3.7%
15 Shell ▲1 -3.9%

Store footprint

Store map

869 tracked store locations in Morristown, TN, colored by category group. The top 5 chains by store count run 59 of the 869 stores (7%); 608 of the 679 tracked chains have a single store here. 8% of the tracked stores here are in grocery & convenience, against 6% across Tennessee.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.