Trends · data through September 2026

Retail trends in Morristown, TN

Iceflower tracks 152 stores from 113 retail chains in Morristown, TN. Dollar General grew fastest over the last year, ahead of Walmart and Family Dollar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
113
Tracked stores
152
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Walmart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +8.8%
2 Walmart - -1.0%
3 Family Dollar - -14.3%
4 Dollar Tree - -14.4%
  • Discount Store
  • Vape & Tobacco Shops
  • Thrift Stores
  • Specialty Store
  • Sporting Goods Store
  • Hardware Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

152 tracked store locations in Morristown, TN, colored by category. The top 5 chains by store count run 39 of the 152 stores (26%); 103 of the 113 tracked chains have a single store here. 26% of the tracked retail stores here are discount stores, against 19% across Tennessee.

  • Discount Store (40)
  • Vape & Tobacco Shops (11)
  • Thrift Stores (9)
  • Specialty Store (7)
  • Sporting Goods Store (7)
  • Hardware Store (6)
  • Home Improvement Center (5)
  • Other categories

Top tracked chains by store count

  • 1 Dollar General 22
  • 2 Family Dollar 6
  • 3 Walmart 5
  • 4 Dollar Tree 4
  • 5 Lowe's Home Improvement 2
  • 6 T.J.Maxx 2
  • 7 Tractor Supply Co. 2
  • 8 Cato Fashions 2
  • 9 Ashley HomeStore 2
  • 10 Big Lots 2
  • 11 Kelley Marie Chic Boutique 1
  • 12 Trade Center 1
  • 13 Lex smoke & Vape 1
  • 14 Claire's 1
  • 15 Hil’J Smoke Shop 1
  • 16 Deja Vape 1
  • 17 The Begin Again Shoppe 1
  • 18 PPG Paints 1
  • 19 Tri-County Power Equipment, Inc. 1
  • 20 Cooper's Variety Mall 1
  • 21 Interstate Tractor 1
  • 22 Panther Creek Cycles 1
  • 23 CBD Plus USA 1
  • 24 Vintage This and That 1
  • 25 Oakes Home Supply 1
  • 26 Aurora Pool Spa and Billiard 1
  • 27 Ada Bea's Boutique 1
  • 28 Vapor and smoke 1
  • 29 Tom's Sporting Goods 1
  • 30 Dixie Pawn Shop 1
  • 31 Trinkets & Treasures Formal Wear 1
  • 32 Lex Smoke Shop 1
  • 33 Replay Games and More 1
  • 34 Dandridge General Store 1
  • 35 Second Source Thrift Store 1
  • 36 Creekside Lumber 1
  • 37 Backstage Gifts 1
  • 38 The Consignment Cottage 1
  • 39 Bargain Hunt 1
  • 40 Commodity Oddities & Corner Store Hemp 1
  • 41 Meeting Street Boutiques 1
  • 42 Smoke Shack Tobacco Outlet 1
  • 43 Morristown Livestock and Auction Company 1
  • 44 Mustard Seed Resale 1
  • 45 Hoot's Pawn Shop 1
  • 46 Old Town Variety Mall 1
  • 47 Smiths Variety Shop 1
  • 48 Gray Haven Traders 1
  • 49 Patriot Resale & Collectibles 1
  • 50 Trendy Trenz 1

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