Trends · data through September 2026

Theme Parks & Attractions in Florida

Iceflower tracks 196 stores from 165 theme parks & attractions in Florida. Ripley's Believe It or Not! grew fastest over the last year, ahead of Universal Studios and Universal Studios Florida.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
165
Tracked stores
196
Consumer panel
130M+

Growth ranking

Fastest-growing tracked theme parks & attractions

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ripley's Believe It or Not! and Universal Studios sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! - +11.9%
2 U Universal Studios logo Universal Studios - +5.9%
3 U Universal Studios Florida logo Universal Studios Florida - +0.7%
4 B Busch Gardens logo Busch Gardens - -1.5%
5 S SeaWorld logo SeaWorld - -1.7%
6 U Universal Orlando logo Universal Orlando - -8.7%
7 U Ultimate Relaxation - -14.2%
  • Walt Disney World
  • SeaWorld
  • Busch Gardens
  • Universal Orlando Resort
  • Universal Studios
  • Epcot
  • LEGOLAND Florida Resort
  • Other tracked chains

Store footprint

Store map

196 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • Walt Disney World (2)
  • SeaWorld (5)
  • Busch Gardens (4)
  • Universal Orlando Resort (1)
  • Universal Studios (9)
  • Epcot (2)
  • LEGOLAND Florida Resort (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 U Universal Studios logo Universal Studios 9
  • 2 S SeaWorld logo SeaWorld 5
  • 3 B Busch Gardens logo Busch Gardens 4
  • 4 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! 4
  • 5 U Ultimate Relaxation 3
  • 6 U Universal Orlando logo Universal Orlando 3
  • 7 U Universal Studios Florida logo Universal Studios Florida 3
  • 8 W Walt Disney World logo Walt Disney World 2
  • 9 E Epcot logo Epcot 2
  • 10 E Edge 2
  • 11 P Planet Obstacle 2
  • 12 F Fun Spot America logo Fun Spot America 2
  • 13 J Jurassic Park 2
  • 14 W WonderWorks 2
  • 15 T The Flyer 1
  • 16 W Wild Florida Airboats & Gator Park 1
  • 17 J Jungle Flyers 1
  • 18 T Tiki Time 1
  • 19 A Animal World Rides 1
  • 20 S Space Mountain 1
  • 21 D Dinosaur World 1
  • 22 O Oyster's Secret 1
  • 23 N NAARSO 1
  • 24 S Sea Word y aquatica son en Orlando 1
  • 25 F Fair at Fenway South 1
  • 26 A Americas Fun Spots 1
  • 27 P Paddleboard of Florida 1
  • 28 C California Cycles 1
  • 29 H House Of Horror 1
  • 30 S Scorpion logo Scorpion 1
  • 31 A Africa 1
  • 32 S SUPER BUNGEE 1
  • 33 T Tampa Bay Grand Prix logo Tampa Bay Grand Prix 1
  • 34 B Busch Gardens Florida 1
  • 35 1 13th Floor Haunted House 1
  • 36 D Daytona Glow Golf 1
  • 37 T The Cove Tampa Watersports 1
  • 38 C Clearwater Beach Waterslide 1
  • 39 J Jungle Zone 1
  • 40 D DEFY Port Saint Lucie 1
  • 41 M Museum of Illusions logo Museum of Illusions 1
  • 42 U Universal Epic Universe 1
  • 43 T The American Adventure 1
  • 44 K Kidstar Park 1
  • 45 T Tree of Life @ Animal Kingdom 1
  • 46 L Lockbusters Escape Game 1
  • 47 R Recreation Services Inc 1
  • 48 J Joyland 1
  • 49 U Ultimate 7D 1
  • 50 M MaxFlight Helicopter Services 1

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