Growth
Hard Rock Hotel & Casino against its category
The biggest tracked US betting & casinos by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hard Rock Hotel & Casino's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Rivers Casino | -2.7% |
| 2 | Wind Creek Casino | -12.9% |
| 3 | Hollywood Casino | -10.3% |
| 4 | MGM National Harbor | -1.8% |
| 5 | Maryland Live! Casino | - |
| 6 | Pechanga Resort Casino | +7.4% |
| 7 | Hard Rock Hotel & Casino | -6.8% |
| 8 | Illinois Lottery | +0.5% |
| 9 | Yaamava' Resort & Casino | - |
| 10 | Mohegan Sun | -25.1% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Hard Rock Hotel & Casino locations across 10 US states. Florida, California, and Nevada hold 61% of them.
Tracked stores by state
- Florida 7
- California 2
- Nevada 2
- Iowa 1
- Illinois 1
- Mississippi 1
- New Jersey 1
- New York 1
- Oklahoma 1
- Virginia 1
Customer overlap
Who shops at Hard Rock Hotel & Casino
Tracked chains Hard Rock Hotel & Casino customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends