Growth
Ripley's Believe It or Not! against its category
The biggest tracked US theme parks & attractions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ripley's Believe It or Not!'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Walt Disney World
|
+4.2% |
| 2 |
S
SeaWorld
|
+0.9% |
| 3 |
B
Busch Gardens
|
-5.3% |
| 4 |
H
Hersheypark
|
-7.3% |
| 5 |
K
Kings Island
|
+18.0% |
| 6 |
U
Universal Studios Hollywood
|
-4.6% |
| 7 |
U
Universal Orlando Resort
|
+0.3% |
| 8 |
U
Universal Studios
|
- |
| 9 |
K
Kalahari Resorts & Convention Center
|
-15.9% |
| 10 |
K
Kennywood
|
-11.3% |
| 39 |
R
Ripley's Believe It or Not!
|
-13.9% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Ripley's Believe It or Not! locations across 7 US states.
Tracked stores by state
- Florida 4
- California 2
- Texas 2
- Maryland 1
- Missouri 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Ripley's Believe It or Not!
Tracked chains Ripley's Believe It or Not! customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
WonderWorks
56
K
Kingsbay Food
47
V
V Pizza
45
S
SeaWorld
44
SeaWorld
44
More trends