Growth
Sonesta Select against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonesta Select's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 126 | Sonesta Select | -8.2% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Sonesta Select locations across 15 US states. California, Massachusetts, and Arizona hold 39% of them.
Tracked stores by state
- California 4
- Massachusetts 3
- Arizona 2
- Maryland 2
- Michigan 2
- Delaware 1
- Florida 1
- Georgia 1
- Indiana 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- Tennessee 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Sonesta Select
Tracked chains Sonesta Select customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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