Growth
As Seen On TV against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks As Seen On TV's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.7% |
| 2 |
B
BoxLunch
|
-11.3% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.3% |
| 5 |
T
The Paper Store
|
-2.0% |
| 6 | V VIP Smoke Shop | -31.9% |
| 7 | V Vance Outdoors | -14.9% |
| 8 | D Disney Springs Marketplace | -11.7% |
| 9 | B Bronner's CHRISTmas Wonderland | -11.5% |
| 10 |
P
POP Mart
|
- |
| 88 |
A
As Seen On TV
|
+5.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked As Seen On TV locations across 6 US states.
Tracked stores by state
- New York 2
- Ohio 2
- Pennsylvania 2
- South Carolina 2
- Delaware 1
- Virginia 1
Customer overlap
Who shops at As Seen On TV
Tracked chains As Seen On TV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Porter Township Office
100
G
Grove City Country Club
89
F
Ft Eustis Chapel
50
C
Charleston AFB Commissary
48
G
Grove City Premium Outlets
45
Grove City Premium Outlets
45
C
Colonial Downs
42
A
Adams Fairacre Farms
33
C
Charleston NWS Commissary
33
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