Growth
As Seen On TV against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks As Seen On TV's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
| 72 | As Seen On TV | - |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked As Seen On TV locations across 9 US states. California, New York, and Pennsylvania hold 47% of them.
Tracked stores by state
- California 3
- New York 3
- Pennsylvania 3
- South Carolina 3
- Florida 2
- Ohio 2
- Delaware 1
- Georgia 1
- Virginia 1
Customer overlap
Who shops at As Seen On TV
Tracked chains As Seen On TV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Grove City Country Club
100
Adams Fairacre Farms
66
Charleston AFB Commissary
53
Grove City Premium Outlets
49
Charleston NWS Commissary
45
Scott McNally - TEG FCU Mortgage Officer
45
Colonial Downs
42
TEG Federal Credit Union
39
Country Fair
37
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