Growth
Main Street Mercantile against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Main Street Mercantile's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Main Street Mercantile locations across 18 US states.
Tracked stores by state
- California 3
- Texas 3
- Oregon 2
- Alabama 1
- Arkansas 1
- Arizona 1
- Florida 1
- Georgia 1
- Indiana 1
- Kentucky 1
- North Carolina 1
- New Mexico 1
- Nevada 1
- New York 1
- Pennsylvania 1
- South Dakota 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Main Street Mercantile
Tracked chains Main Street Mercantile customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
WatersView Restaurant
100
D
Der Markt Food Store
97
R
Red River Brewing Company and Distillery
79
L
Lake Gaston Pit Stop
68
L
Lake Gaston Coffee Company
65
S
Sassy's Truck Stop
64
2
2nd Street Cafe
60
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