Growth
The Secret Garden against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Secret Garden's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 200 | T The Secret Garden | +3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Secret Garden locations across 8 US states.
Tracked stores by state
- California 2
- Florida 2
- Arkansas 1
- Michigan 1
- North Carolina 1
- New York 1
- Ohio 1
- Washington 1
Customer overlap
Who shops at The Secret Garden
Tracked chains The Secret Garden customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Annie's Art and Frame
100
S
Sabine
61
P
PCC Community Markets
55
PCC Community Markets
55
M
Mainstay Provisions
47
S
Swansons Nursery
45
Swansons Nursery
45
S
Sonic Boom Records
40
G
Grandma's Gardens
39
M
Majestic Bay
36
D
Dorothy Lane Market
35
Dorothy Lane Market
35
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