Trends · data through September 2026

Burger Chains in San Francisco-Oakland-Fremont, CA

Iceflower tracks 557 stores from 123 burger chains in San Francisco-Oakland-Fremont, CA. Five Guys grew fastest over the last year, ahead of The Melt and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
123
Tracked stores
557
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Guys and The Melt sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Guys logo Five Guys ▲1 +13.7%
2 T The Melt logo The Melt - +7.7%
3 B Burger King logo Burger King - +5.8%
4 M McDonald's logo McDonald's - +4.7%
5 C Carl's Jr. logo Carl's Jr. ▲1 +1.1%
6 S Shake Shack logo Shake Shack ▼1 +0.1%
7 W Wienerschnitzel logo Wienerschnitzel - -2.2%
8 W Wendy's logo Wendy's - -2.4%
9 I In-N-Out Burger logo In-N-Out Burger - -3.0%
10 T The Habit Burger Grill logo The Habit Burger Grill ▼1 -4.7%
11 S Super Duper Burgers logo Super Duper Burgers - -5.4%
12 B Barney's Gourmet Hamburgers - -6.4%
13 G Gott's Roadside logo Gott's Roadside - -6.5%
14 J Jack in the Box logo Jack in the Box - -10.0%
15 R Roam Artisan Burgers logo Roam Artisan Burgers - -15.9%
  • McDonald's
  • In-N-Out Burger
  • Jack in the Box
  • Burger King
  • Wendy's
  • Nation's Giant Hamburgers
  • Super Duper Burgers
  • Other tracked chains

Store footprint

Store map

557 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • McDonald's (115)
  • In-N-Out Burger (20)
  • Jack in the Box (72)
  • Burger King (78)
  • Wendy's (31)
  • Nation's Giant Hamburgers (18)
  • Super Duper Burgers (8)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →