Trends · data through September 2026

Food & Drink trends in Odessa, TX

Iceflower tracks 352 stores from 294 food & drink chains in Odessa, TX. Whataburger grew fastest over the last year, ahead of McDonald's and Church's Chicken.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
294
Tracked stores
352
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Whataburger and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Whataburger - +7.8%
2 McDonald's ▲1 +4.6%
3 Church's Chicken - +4.0%
4 Starbucks - +3.8%
5 Chick-fil-A - +2.5%
6 Domino's Pizza - -2.9%
7 Wingstop - -4.9%
8 Dairy Queen - -5.1%
9 Rosa's Cafe ▼1 -5.5%
10 McAlister's Deli - -8.2%
11 Little Caesars - -10.3%
12 HTeaO - -10.6%
13 Sonic Drive-In - -11.1%
14 Dickey's Barbecue Pit - -17.1%

Store footprint

Store map

352 tracked store locations in Odessa, TX, colored by category. The top 5 chains by store count run 29 of the 352 stores (8%); 267 of the 294 tracked chains have a single store here. 18% of the tracked food & drink stores here are Mexican restaurants & taquerias, against 12% across Texas.

Top tracked chains by store count

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