Growth
The Human Bean against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Human Bean's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
| 12 | The Human Bean | -9.1% |
Share of tracked category spend, indexed
Store footprint
Store map
151 tracked The Human Bean locations across 24 US states. Oregon, Colorado, and California hold 40% of them.
Tracked stores by state
- Oregon 32
- Colorado 15
- California 13
- Texas 13
- Arizona 12
- Idaho 12
- Ohio 8
- Nevada 7
- Georgia 6
- Washington 6
- New Mexico 5
- Florida 3
- Indiana 2
- Kentucky 2
- Missouri 2
- Utah 2
- Virginia 2
- West Virginia 2
- Wyoming 2
- Illinois 1
- Maryland 1
- New Jersey 1
- South Dakota 1
- Tennessee 1
Customer overlap
Who shops at The Human Bean
Tracked chains The Human Bean customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends