Trends · data through September 2026

Retail trends in Odessa, TX

Iceflower tracks 178 stores from 116 retail chains in Odessa, TX. Dollar General grew fastest over the last year, ahead of Dollar Tree and Smoker's Oasis.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
116
Tracked stores
178
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +11.0%
2 Dollar Tree - +1.6%
3 Smoker's Oasis - +0.2%
4 Walmart - -3.6%
5 Family Dollar - -12.4%
6 Cash America Pawn - -18.5%
7 Cato Fashions - -32.9%
  • Discount Store
  • Thrift Stores
  • Vape & Tobacco Shops
  • Family & Value Apparel
  • Department Stores
  • Electronics Store
  • Specialty Store
  • Other categories

Store footprint

Store map

178 tracked store locations in Odessa, TX, colored by category. The top 5 chains by store count run 57 of the 178 stores (32%); 104 of the 116 tracked chains have a single store here. 30% of the tracked retail stores here are discount stores, against 16% across Texas.

  • Discount Store (53)
  • Thrift Stores (9)
  • Vape & Tobacco Shops (8)
  • Family & Value Apparel (7)
  • Department Stores (6)
  • Electronics Store (6)
  • Specialty Store (5)
  • Other categories

Top tracked chains by store count

More trends

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