Trends · data through September 2026

Retail trends in Deltona-Daytona Beach-Ormond Beach, FL

Iceflower tracks 982 stores from 693 retail chains in Deltona-Daytona Beach-Ormond Beach, FL. West Marine grew fastest over the last year, ahead of Dollar General and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
693
Tracked stores
982
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. West Marine and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 West Marine ▲3 +12.8%
2 Dollar General - +10.9%
3 Dollar Tree - +10.5%
4 Michaels - +7.1%
5 Ross Dress for Less - +6.7%
6 pOpshelf ▲2 +6.4%
7 Walmart - +5.3%
8 Sherwin-Williams ▲2 +4.3%
9 Kay Jewelers ▲1 +2.9%
10 Target ▲1 +2.7%
11 T.J.Maxx - +1.9%
12 Ollie's Bargain Outlet ▲1 +1.8%
13 Belk ▲2 -0.8%
14 Bealls - -1.0%
15 PetSmart ▲2 -2.2%

Store footprint

Store map

982 tracked store locations in Deltona-Daytona Beach-Ormond Beach, FL, colored by category. The top 5 chains by store count run 123 of the 982 stores (13%); 625 of the 693 tracked chains have a single store here.

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