Growth
Vicious Biscuit against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vicious Biscuit's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 34 | Vicious Biscuit | +7.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Vicious Biscuit locations across 6 US states. North Carolina, South Carolina, and Florida hold 70% of them.
Tracked stores by state
- North Carolina 3
- South Carolina 3
- Florida 1
- Louisiana 1
- Mississippi 1
- Ohio 1
Customer overlap
Who shops at Vicious Biscuit
Tracked chains Vicious Biscuit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
The Tavern at Your Nexton Harris Teeter
100
Alexander's Heritage Market
38
Spinx
34
Charleston NWS Commissary
30
Page's Okra Grill
29
Gerald's Tires & Brakes
23
Hendrick Toyota North Charleston
22
More trends