Growth
Twice As Nice against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Twice As Nice's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Twice As Nice locations across 10 US states.
Tracked stores by state
- California 4
- Alabama 2
- Pennsylvania 2
- Arizona 1
- Florida 1
- Illinois 1
- Massachusetts 1
- Maryland 1
- Mississippi 1
- North Carolina 1
Customer overlap
Who shops at Twice As Nice
Tracked chains Twice As Nice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jacob's Well Thrift Store
100
C
Claiborne Hill
58
Claiborne Hill
58
C
Crema Brew
53
P
Paul Bounds Inc
51
C
Corks and Tops
44
G
Gemelli Italian Deli & Bagelry
41
F
Famous Pizza & Subs
40
S
Spunky McDoogle's
36
M
Mitchell Hardware
34
C
Craven County ABC Board
32
More trends