Growth
Salvation Army against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salvation Army's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Habitat for Humanity | +0.9% |
| 2 | Salvation Army | -2.1% |
| 3 | VFW | -0.8% |
| 4 | Turning Point | -0.8% |
| 5 | Boys & Girls Clubs of America | +4.7% |
| 6 | Volunteers of America | -20.8% |
| 7 | Veterans of Foreign Wars | -10.5% |
| 8 | The Lovelady Center | - |
| 9 | Catholic Charities | -28.0% |
| 10 | Guilderland Food Pantry | - |
Share of tracked category spend, indexed
Store footprint
Store map
350 tracked Salvation Army locations across 43 US states. California, Florida, and Texas hold 37% of them.
Tracked stores by state
- California 55
- Florida 40
- Texas 34
- North Carolina 23
- Georgia 22
- New York 15
- Michigan 14
- Pennsylvania 13
- Ohio 9
- Oklahoma 9
- Arkansas 7
- South Carolina 7
- Virginia 7
- Alabama 6
- Illinois 6
- Maryland 6
- Missouri 6
- Oregon 6
- West Virginia 6
- Colorado 5
- Arizona 4
- Maine 4
- New Jersey 4
- Tennessee 4
- Wisconsin 4
- Delaware 3
- Iowa 3
- Louisiana 3
- Massachusetts 3
- Nevada 3
- Kansas 2
- Kentucky 2
- Mississippi 2
- New Hampshire 2
- New Mexico 2
- Rhode Island 2
- Alaska 1
- Connecticut 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Montana 1
- Vermont 1
Customer overlap
Who shops at Salvation Army
Tracked chains Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends