Growth
Salvation Army against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salvation Army's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Habitat for Humanity
|
-2.0% |
| 2 |
S
Salvation Army
|
-2.8% |
| 3 | T Turning Point | +5.2% |
| 4 |
V
VFW
|
+10.0% |
| 5 |
B
Boys & Girls Clubs of America
|
- |
| 6 |
V
Volunteers of America
|
-16.8% |
| 7 |
C
Catholic Charities
|
-9.4% |
| 8 |
V
Veterans of Foreign Wars
|
-5.9% |
| 9 |
A
American Cancer Society
|
- |
| 10 | T The Lovelady Center | - |
Share of tracked category spend, indexed
Store footprint
Store map
326 tracked Salvation Army locations across 43 US states.
Tracked stores by state
- California 45
- Florida 39
- Texas 36
- Georgia 21
- North Carolina 20
- Michigan 14
- Pennsylvania 12
- New York 9
- Ohio 9
- Oklahoma 9
- Virginia 7
- Alabama 6
- Maryland 6
- Oregon 6
- South Carolina 6
- Tennessee 6
- West Virginia 6
- Colorado 5
- Illinois 5
- Maine 5
- Missouri 5
- Arizona 4
- Massachusetts 4
- New Jersey 4
- Delaware 3
- Iowa 3
- Louisiana 3
- Wisconsin 3
- Arkansas 2
- Connecticut 2
- Hawaii 2
- Kansas 2
- Kentucky 2
- Mississippi 2
- New Hampshire 2
- New Mexico 2
- Nevada 2
- Rhode Island 2
- Alaska 1
- Idaho 1
- Indiana 1
- Montana 1
- Vermont 1
Customer overlap
Who shops at Salvation Army
Tracked chains Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Whitefish Credit Union
40
M
Megamart Supermarket
38
M
McGuckin Hardware
35
McGuckin Hardware
35
K
Kalispell
32
Kalispell
32
O
Oliver's Market
27
More trends