Growth
Salvation Army against its category
The biggest tracked US charity organizations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salvation Army's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Salvation Army
|
+5.8% |
| 2 |
S
Salvation Army
|
-5.6% |
| 3 |
I
Idaho Youth Ranch
|
-10.3% |
| 4 | C Capital Region Land Conservancy | - |
| 5 | D Delaware DNREC | - |
| 6 | S Saratoga PLAN | +1.2% |
| 7 |
G
Goodwill Donation Xpress
|
- |
| 8 | C City Light | -54.0% |
| 9 | O Orting Food Bank | -11.2% |
| 10 | O Olean Food Pantry | - |
Share of tracked category spend, indexed
Store footprint
Store map
117 tracked Salvation Army locations across 26 US states.
Tracked stores by state
- California 29
- Florida 20
- North Carolina 9
- Michigan 8
- Georgia 6
- Texas 5
- Virginia 5
- Maryland 4
- Pennsylvania 4
- New Jersey 3
- New York 3
- Ohio 3
- Alabama 2
- Arizona 2
- Delaware 2
- South Carolina 2
- Colorado 1
- Hawaii 1
- Idaho 1
- Kentucky 1
- Mississippi 1
- Montana 1
- New Mexico 1
- Nevada 1
- Oregon 1
- Wisconsin 1
Customer overlap
Who shops at Salvation Army
Tracked chains Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Megamart Supermarket
47
S
Schofield Barracks
47
M
McGuckin Hardware
35
McGuckin Hardware
35
V
Vinckier Foods
33
G
Global Food
29
More trends