Growth
Paper Source against its category
The biggest tracked US art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paper Source's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hobby Lobby | +17.7% |
| 2 | Michaels | +4.1% |
| 3 | Blick Art Materials | +14.7% |
| 4 | Color Me Mine | - |
| 5 | Paper Source | -6.8% |
| 6 | Craft Warehouse | - |
| 7 | Jerry's Artarama | +10.9% |
| 8 | Ben Franklin Crafts | +1.3% |
| 9 | Utrecht Art Supplies | +5.4% |
| 10 | Tandy Leather | -36.4% |
Share of tracked category spend, indexed
Store footprint
Store map
123 tracked Paper Source locations across 27 US states and DC. California, New York, and Illinois hold 44% of them.
Tracked stores by state
- California 27
- New York 17
- Illinois 10
- Massachusetts 9
- Texas 8
- Virginia 5
- Minnesota 4
- Georgia 3
- Maryland 3
- Michigan 3
- North Carolina 3
- New Jersey 3
- Pennsylvania 3
- Tennessee 3
- Washington 3
- Arizona 2
- Colorado 2
- Florida 2
- Missouri 2
- Oregon 2
- Wisconsin 2
- Alabama 1
- Connecticut 1
- District of Columbia 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Ohio 1
Customer overlap
Who shops at Paper Source
Tracked chains Paper Source customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Trader Joe's
66
Equinox
60
Bluemercury
55
MTA
53
Madewell
45
PCC Community Markets
45
Nordstrom
43
Citarella
43
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