Growth
Color Me Mine against its category
The biggest tracked US art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Color Me Mine's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hobby Lobby | +17.7% |
| 2 | Michaels | +4.1% |
| 3 | Blick Art Materials | +14.7% |
| 4 | Color Me Mine | - |
| 5 | Paper Source | -6.8% |
| 6 | Craft Warehouse | - |
| 7 | Jerry's Artarama | +10.9% |
| 8 | Ben Franklin Crafts | +1.3% |
| 9 | Utrecht Art Supplies | +5.4% |
| 10 | Tandy Leather | -36.4% |
Share of tracked category spend, indexed
Store footprint
Store map
122 tracked Color Me Mine locations across 26 US states. California, Texas, and Florida hold 43% of them.
Tracked stores by state
- California 34
- Texas 10
- Florida 9
- Illinois 9
- New Jersey 9
- Pennsylvania 9
- Colorado 7
- Utah 7
- Minnesota 4
- Ohio 4
- Arizona 2
- Nevada 2
- New York 2
- Oregon 2
- Alaska 1
- Alabama 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Maine 1
- North Carolina 1
- Oklahoma 1
- South Dakota 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Color Me Mine
Tracked chains Color Me Mine customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harmons
86
Macey's
72
Lee's Marketplace
67
Maverik
57
Target
48
Harmons Pharmacy
47
Swig
46
Costa Vida
42
Jewel-Osco
42
More trends