Growth
Ben Franklin Crafts against its category
The biggest tracked US art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ben Franklin Crafts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hobby Lobby | +17.7% |
| 2 | Michaels | +4.1% |
| 3 | Blick Art Materials | +14.7% |
| 4 | Color Me Mine | - |
| 5 | Paper Source | -6.8% |
| 6 | Craft Warehouse | - |
| 7 | Jerry's Artarama | +10.9% |
| 8 | Ben Franklin Crafts | +1.3% |
| 9 | Utrecht Art Supplies | +5.4% |
| 10 | Tandy Leather | -36.4% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Ben Franklin Crafts locations across 11 US states. Hawaii, Michigan, and Washington hold 52% of them.
Tracked stores by state
- Hawaii 4
- Michigan 4
- Washington 3
- California 2
- Ohio 2
- Massachusetts 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- Tennessee 1
Customer overlap
Who shops at Ben Franklin Crafts
Tracked chains Ben Franklin Crafts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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