Trends · data through September 2026

Food & Drink trends in Wichita Falls, TX

Iceflower tracks 270 stores from 202 food & drink chains in Wichita Falls, TX. Starbucks grew fastest over the last year, ahead of Chick-fil-A and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
202
Tracked stores
270
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Chick-fil-A sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Starbucks ▲1 +7.0%
2 Chick-fil-A - +3.4%
3 McDonald's - +2.2%
4 Whataburger - +1.6%
5 Sonic Drive-In - -4.7%
6 Taco Bell - -7.1%
7 Golden Chick - -8.8%
8 Pizza Hut - -8.9%
9 Papa John's Pizza - -10.6%
10 Dairy Queen - -12.7%
11 Little Caesars - -13.7%
12 Subway - -13.8%
13 Domino's Pizza ▼1 -26.0%
  • Burger Chains
  • Casual Dining
  • Mexican Restaurants & Taquerias
  • Bars, Pubs & Breweries
  • Pizza Chains
  • Bakeries, Donuts & Desserts
  • Chicken & Wings Fast Food
  • Other categories

Store footprint

Store map

270 tracked store locations in Wichita Falls, TX, colored by category. The top 5 chains by store count run 38 of the 270 stores (14%); 174 of the 202 tracked chains have a single store here. 11% of the tracked food & drink stores here are casual dining, against 6% across Texas.

  • Burger Chains (38)
  • Casual Dining (29)
  • Mexican Restaurants & Taquerias (22)
  • Bars, Pubs & Breweries (21)
  • Pizza Chains (19)
  • Bakeries, Donuts & Desserts (16)
  • Chicken & Wings Fast Food (15)
  • Other categories

Top tracked chains by store count

More trends

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