Growth
Daylight Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Daylight Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 20 | Daylight Donuts | +2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
224 tracked Daylight Donuts locations across 28 US states. Oklahoma, Kansas, and Arkansas hold 45% of them.
Tracked stores by state
- Oklahoma 49
- Kansas 26
- Arkansas 25
- Texas 22
- Alabama 19
- Colorado 12
- Georgia 7
- Missouri 6
- Nebraska 6
- New Mexico 6
- Ohio 6
- Tennessee 6
- Utah 6
- Mississippi 5
- Wyoming 4
- Illinois 3
- North Carolina 3
- Iowa 2
- New York 2
- California 1
- Florida 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- South Dakota 1
- Virginia 1
Customer overlap
Who shops at Daylight Donuts
Tracked chains Daylight Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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