Growth
Taco Casa against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Casa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 15 | Taco Casa | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
117 tracked Taco Casa locations across 11 US states. Texas, Oklahoma, and Alabama hold 91% of them.
Customer overlap
Who shops at Taco Casa
Tracked chains Taco Casa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Brookshire's
100
Tom Thumb
67
WinStar World Casino and Resort
58
Rosa's Cafe
55
Choctaw Casino Resort
46
Crest Foods
44
Allsup's
38
OnCue
35
Tarrant County
35
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