Growth
REI against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks REI's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked REI locations across 13 US states and DC.
Tracked stores by state
- California 3
- North Carolina 2
- Pennsylvania 2
- Virginia 2
- Washington 2
- Wisconsin 2
- Colorado 1
- District of Columbia 1
- Florida 1
- Minnesota 1
- New York 1
- South Carolina 1
- Texas 1
- Utah 1
Customer overlap
Who shops at REI
Tracked chains REI customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Harmon's Brickyard
100
H
Honest Weight Food Co-OP
54
T
The Front Climbing Club
47
The Front Climbing Club
47
D
Dan's Foods
35
T
The Gear Room
35
M
Momentum Indoor Climbing
32
Momentum Indoor Climbing
32
T
The Market at Park City
24
The Market at Park City
24
L
Lone Pine Gear Exchange
23
More trends