Growth
Patagonia against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Patagonia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Columbia Sportswear Company | -2.1% |
| 2 | The North Face | +13.2% |
| 3 | L.L.Bean | +12.4% |
| 4 | Surf Style | +9.4% |
| 5 | Ron Jon Surf Shop | +2.8% |
| 6 | Eddie Bauer | -27.2% |
| 7 | Columbia Sportswear | +3.6% |
| 8 | Sun & Ski Sports | -5.1% |
| 9 | Patagonia | +2.6% |
| 10 | Quiet Storm Surf Shop | -8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Patagonia locations across 20 US states and DC. California, Colorado, and Hawaii hold 44% of them.
Tracked stores by state
- California 10
- Colorado 6
- Hawaii 2
- Massachusetts 2
- New York 2
- Oregon 2
- Texas 2
- Utah 2
- District of Columbia 1
- Georgia 1
- Illinois 1
- Maryland 1
- Maine 1
- Minnesota 1
- Montana 1
- Nevada 1
- Pennsylvania 1
- Rhode Island 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Patagonia
Tracked chains Patagonia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Newport Ave Market
100
New Leaf Community Markets
76
Palisades Tahoe
70
Draeger's Market
61
McGuckin Hardware
60
Rosemont Market
57
Bow Street Market
50
REI
49
Cardiff Seaside Market
41
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