Growth
Patagonia against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Patagonia's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 101 |
P
Patagonia
|
-2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Patagonia locations across 15 US states and DC.
Tracked stores by state
- California 2
- Hawaii 2
- New York 2
- Utah 2
- Colorado 1
- District of Columbia 1
- Georgia 1
- Illinois 1
- Maryland 1
- Maine 1
- Montana 1
- Nevada 1
- Oregon 1
- Pennsylvania 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Patagonia
Tracked chains Patagonia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Newport Ave Market
100
Newport Ave Market
100
D
Draeger's Market
72
Draeger's Market
72
P
Palisades Tahoe
60
R
Rosemont Market
54
M
McGuckin Hardware
53
McGuckin Hardware
53
N
New Leaf Community Markets
49
New Leaf Community Markets
49
R
REI
40
REI
40
B
Bow Street Market
38
C
Cardiff Seaside Market
35
Cardiff Seaside Market
35
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