Growth
Rusty Taco against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rusty Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 48 | Rusty Taco | -11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Rusty Taco locations across 13 US states. Texas, Arizona, and Nebraska hold 49% of them.
Customer overlap
Who shops at Rusty Taco
Tracked chains Rusty Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lil Rudy's on Brown
100
Lowes Street Deli
94
Broulim's
68
Mountain West Rentals & Sales
46
El Paisano Market
36
Rexburg Motor Sports
35
Ron's Tire Factory
35
Falls Plumbing Supply Inc
30
Hy-Vee Pharmacy
29
More trends