Growth
Barberitos against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Barberitos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 39 | Barberitos | -4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Barberitos locations across 7 US states. Georgia, Alabama, and North Carolina hold 69% of them.
Tracked stores by state
- Georgia 15
- Alabama 6
- North Carolina 6
- South Carolina 4
- Tennessee 3
- Virginia 3
- Florida 2
Customer overlap
Who shops at Barberitos
Tracked chains Barberitos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
University Tire
100
Jittery Joe's
95
Stripling's General Store
89
Taqueria La Parrilla
84
Central Alabama Electric Cooperative
84
Handy Andy Home Warehouse
82
Redland Grocery
81
Westside Bottle Shop
74
Athens Ford
73
Cali N Tito's
71
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