Growth
Salsarita's Fresh Mexican Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salsarita's Fresh Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 26 | Salsarita's Fresh Mexican Grill | -0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
58 tracked Salsarita's Fresh Mexican Grill locations across 11 US states. North Carolina, Tennessee, and South Carolina hold 57% of them.
Tracked stores by state
- North Carolina 13
- Tennessee 13
- South Carolina 7
- New York 6
- Michigan 5
- Alabama 4
- Kentucky 4
- Indiana 3
- Maryland 1
- Mississippi 1
- Virginia 1
Customer overlap
Who shops at Salsarita's Fresh Mexican Grill
Tracked chains Salsarita's Fresh Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends